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Home: Welcome
Image by Maryna Yazbeck

Effective communications
to Inspire Positive
Change

For Biodiversity, Climate & Sustainability

Amplify Your Mission. Let People Know What You're Doing. Engage Your Community.

You're working to make our planet wilder, healthier, and more resilient—a happier place for all. 

 Sustainability is a strategy at the core of your organization. 

 But how well are you communicating about it? 

 

We need the work you are doing, and we need to hear about it! 

 

Let's inspire positive change through effective communications

that amplify your impact and engage your community.

The power of effective comms'

Comprehensive comms' materials to make your message come to life

Content Creation & Planning

Web Design & Copywriting

Impact Reports

Email Marketing, Blog Writing & More

Interested in the chance to receive a free personalized website review?

Click here to learn more.

Image by Akshar Dave🌻

 “Saving our planet is now 

 a communications challenge” 

 

Sir David Attenborough

Hopeful & Empowering

Forget doom and gloom and fear-oriented messaging.
Sustainable and climate communications can and need to be more impactful today. 

While marketing has excelled at promoting over-consumerism, we have often failed to encourage people to live sustainably and protect what they love.


But this is changing. We are better equipped to understand what truly motivates and moves people toward change. 

 Effective communications transform despair into hope and action, 

 capturing hearts and minds, placing people at the center, and helping them envision a better world. 

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Hey, I'm Yasmine!

Experienced Communicator Advocating for a Wilder World

After experiencing the usual symptoms of a 'quarter-life crisis,' I was left wondering: how can I best use my time, energy, and skills to make a positive difference in today's world?

 

I did not quit everything to *try* to become a marine biologist (though I was really considering it for a moment!). Instead, I realized that my degree and experience in communications could be used to bridge the gap between science, citizens, and policy—connecting important studies, discoveries, and projects with people.

By crafting compelling narratives, designing user-friendly websites, and creating engaging comms' materials, as well as planning strategic campaigns, I aim to help organizations like yours effectively share all the amazing things that you do and connect with your community. As a naturally positive person, I'm committed to promoting hope as an active force to drive actions and inspire change.

Like what you're reading?

portfolio:
Global rewilding Alliance

The Global Rewilding Alliance is a worldwide organization working with rewilders on every continent to help nature heal itself and secure a thriving future for people, nature, and planet.

I joined GRA in May 2023 and have played a pivotal role in driving communications strategies and stakeholder engagement since then. Here are a couple of projects I worked on:

WEB Design & copywriting

I led the complete redesign of the Alliance's new website. My focus was to de-complexify the messaging around rewilding, prioritize content, and curate a visually appealing and emotionally resonating site.

 

The positive feedback received since the launch has strengthened my belief in the importance of effective, inspiring and action-driven communications within the environmental movement.

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Impact report

I co-created the Alliance’s first collective impact report. This visually, highly accessible 50-page report is the first-ever attempt to capture the collective impact of the rewilding movement around the world.

 

Launched on World Rewilding Day (March 20th, 2024), it has received widespread enthusiasm from both seasoned advocates and newcomers to the concept of rewilding, significantly increasing the alliance’s reach and impact.

 "Yasmine is the best creative and marketing expert out there! She loves working on creative strategy and keeps branding on point. Her supportive and positive "can do" attitude is essential for the growth of any business. She is very efficient with creating graphics, copywriting, and press release. If you are looking for a one-stop shop for all your marketing and content needs to take your business to the next level, I strongly recommend working with Yasmine." 

Larissa Miller, Owner of PI Yoga

Let's connect

If you have any questions about how to work together or anything else, you can email me at yasmine@shareyourbrightside.com

Drop me a line on LinkedInI'd love to learn more about what you do and stay connected whether we work together or not! Don't hesitate to reach out. Seriously :)

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